Odele is premium, affordable and safe for everyone hair care
“Odele is moving the bar in clean performance hair care. We have seen this market segment thrive at prestige price points and are thrilled that the Odele team has made performance-first clean formulas accessible. We know that Odele's positioning has huge potential in the modern marketplace.
Launched in January 2020, Odele (a phonetic riff off of the Norwegian phrase å dele, which means “to share”) was created by Britta Chatterjee, Lindsay Holden and Shannon Kearney, with the mission to make clean prestige hair care accessible + approachable for all. Odele’s premium collection of products are developed by hair type + texture; they are EU ingredient compliant, cruelty-free, vegan, dermatologist and pediatrician tested, with a gender-neutral, 100% natural fragrance. Easy to navigate product choices deliver maximum results with minimum effort and can currently be found nationwide at Target, Ulta, CVS and odelebeauty.com
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