First Aid Beauty

First Aid Beauty produces and markets skin care products and makeup targeting specific skin issues such as eczema, anti-aging, dry skin, and acne while being safe for sensitive skin.

“
First Aid Beauty is well-positioned in the personal care and beauty industry. Lilli and her team have developed a highly differentiated brand in the prestige category with a compelling range of products.

First Aid Beauty's products are allergy-tested and suitable for sensitive skin. 1 of 2

Ultra Repair Tinted Moisturizer is a multitasker with SPF 30 protection and provides a natural, luminous finish. 2 of 2

First Aid Beauty was founded in 2009 by Lilli Gordon and is based outside of Boston, MA. FAB products are free of harsh chemicals and known allergens, and address skin concerns such as aging, dryness, redness, eczema, acne, and sun protection.

First Aid Beauty is distributed through Sephora, Ulta, and other domestic and international beauty retailers.

Back to Brands

News

WWD P&G Acquires First Aid Beauty Learn More
Real Simple We Tested Dozens of Face Sunscreens—And These Are the Winners Learn More
WWD From Beautyblender to First Aid Beauty: 8 Beauty Brands That Have Secretly Made It Big Learn More
Allure First Aid Beauty Launches Health-Centric Skin-Care With Hello FAB Learn More

First Aid Beauty

News

Stay Updated